A new generation of men, in today’s multifaceted and endlessly evocative reality, rely on the sartorial lexicon to express their individual uniqueness.
An area of pursuit, a moment of reflection, an open dialogue between the contemporary and tradition. Lanieri’s take on next season’s Made-to-Measure, questions the meaning of menswear signature style within the current scenario and pivots a new generation of men who adopt the sartorial lexicon as a means of unique individual expression.
Within a multifaceted and endlessly evocative reality, the new collection progressively focuses on the archetypes of a timeless elegance, brought up to date by the extensive use of technical and sustainable innovation to meet the challenges of today’s man.
The business-look offer includes formal wear classics, such as Vitale Barberis Canonico’s wool flannels in pinstripe and Prince of Wales versions, as well as high-performance fabrics with excellent elasticity, crease resistance, comfort and breathability – perfect when travelling – just like Lanificio Zignone fabrics. And there is plenty of choice for a return to slightly heavier, 1960s-style, ultra-durable fabrics for all occasions from the Ermenegildo Zegna wool mill.
The commitment to sustainability, inherent in the zero-stock business model of our made-to-measure offering, is also carried over into the choice of environmentally friendly fabrics with the Reda Flexo line. High levels of elasticity are ensured through the use of the innovative sustainable ROICA™ V550 elastomer and plant-based cellulose fibres. Sustainability and technical performance feature in Reda Active shirts as well, made of ZQ-certified wool, using the CompAct³ spinning system, which guarantees a far superior stretch, wear resistance and comfort level.
Lastly, the collection is expanded with British influences combined with the quality of Made in Italy: Shetland wool and knickerbocker fabrics from the Bottoli and Pontoglio wool mills – perfect for mixing and matching your look. Garments with a signature appearance and rich texture, which mellow over time.