Netcomm 2016 e-Commerce Award

It’s official! Lanieri won the Netcomm 2016 E-Commerce Award as Best Clothing and Accessories online shop, with the top player Zalando Italy. This fifth edition of the Netcomm E-Commerce Award has rewarded Italian brands that, with original and exclusive ideas, are working every day to innovate the online shopping experience.

Netcomm Consortium is a certified organization that promotes and monitors the growth and spread of e-commerce in Italy, ensuring reliability and quality of user experience.

The Award as Best Clothing and Accessories online shop has been assigned to the Lanieri for its ability to create an innovative and customised shopping experience. Celebrated on May 18th during the Netcomm Ecommerce Forum Day in Milan, the Netcomm Award rewarded also great brands such as Eataly, Lines and E-Price.

Born in 2012 Lanieri is the first Italian online store dedicated to men’s elegance, offering a smartly priced made-to-measure service. Full suits, dress shirts, waistcoats or even a simple pair of trousers: these are just some of the products available on, customisable in a few clicks and shipped worldwide in 4/5 weeks.

Tailored clothes entirely crafted in Italy, in partnership only with renowned Italian woolen mills such as Vitale Barberis Canonico, Reda, Zegna or Loro Piana. The great Italian tailoring process handed down by tradition and reinterpreted everyday by modern artisans. How does it work the online measurement process? The website features a sophisticated tutorial to allow customers to take their own measurements, which are then verified by a sartorial-algorithm for any oddities or discrepancies.

Lanieri’s policies make every purchase completely risk-free. First of all every customer can order online a swatches kit, to see the fabrics first-hand. Secondarily if the customer doesn’t like the fit of his garment, he can ask for alteration credits, a remake or a guaranteed full refund. 

“We had the dream of offering custom clothing that is accessible to all. We imagined a new way of customising fashion that was easy and that allowed anyone to create a dapper, tailored outfit” said Simone Maggi (Lanieri’s Co-Founder & CEO).

With passion and dedication we will continue believing in the noble art of far bene tailored craftsmanship. To choose Lanier means not only showing a preference for Italian excellence but also the possibility to treat yourself with tradition.