Sicily, with its breathtaking landscapes, intense scents and warm and enveloping colors, is the backdrop to the new Spring Summer 2022 campaign, an ode to the joy of living, the carelessness of summer and the desire for comfort and lightness that distinguishes every shape and fabric.
SUITED TO LIVING, Lanieri’s offer for Spring Summer 2022, features garments that rethink elegance with a contemporary twist: comfort is the real protagonist and lightweight fabrics create soft-fit garments that guarantee the wearer unmatched comfort.
The range of made-to-measure garments for the summer is vast and embraces every type of occasion and need: from made-to-measure suits cut from fabrics made with sustainable fibers, to naturally stretchy shirts that are entirely Made in Italy, via more casual garments such as joggers, overshirts and knit polo shirts. The result is a new concept of elegance, more deconstructed, informal and relaxed.
This season, Lanieri expands its offer by introducing sustainable fabrics made with natural fibers, as well naturally stretchy items that follow the body’s movements while maintaining a flawless shape throughout the day, all the while fully respecting the environment.
The strong Made in Italy tailoring component is present in every fabric and garment of the new collection and is reflected in the breathtaking setting where the new campaign was shot.
Sicily, the epitome of the Italian way of life, provides an ideal background to accompany us on a journey of discovery to the heart of the summer collection. The Labyrinth of Arianna, on the outskirts of Castel di Lucio (in the province of Messina), is just one of the many wonderful settings in which we get lost. A symbol of continuity of shapes and motifs, it echoes back to the continuity in Lanieri’s never ending search for quality in true Made in Italy style.